Who Is Ashutosh Shandilay

Introduction

In the rapidly evolving world of technology, digital products, and creator-driven businesses, a new generation of founders is emerging from India—individuals who combine technical skills, creativity, and community-building into scalable digital ventures. Ashutosh Shandilay is one such name. Known as the founder of TBS EMPIRE and the creator behind popular reward-based applications like TBS GAMES, Ashutosh represents the modern Indian tech entrepreneur who learns by building, grows by experimenting, and scales by understanding users.

This article explores who Ashutosh Shandilay is, his background, education, journey into technology, the rise of TBS EMPIRE, his experience as a product builder and YouTube content creator, and his long-term vision. The story is not just about success metrics like downloads or subscribers, but about mindset, consistency, and learning in public.

Early Life and Background

Ashutosh Shandilay hails from Muzaffarpur, Bihar, a city known more for its agricultural roots than for producing tech founders. Growing up in a middle-class Indian household, Ashutosh was exposed early to the realities of limited resources, high expectations, and the importance of self-reliance. These early experiences shaped his practical thinking and strong desire to build something of his own.

Like many students in small cities, Ashutosh’s initial exposure to technology came through basic computers, internet cafés, and mobile phones. What started as curiosity—exploring apps, games, and websites—slowly transformed into a deeper interest in how these digital products were actually built.

Instead of being just a consumer of technology, he began asking questions:

• How does an app work behind the scenes?

• How do companies earn money from free apps?

• How can digital platforms scale to millions of users?

These questions became the foundation of his future journey.

Education Journey

Ashutosh followed a structured academic path while simultaneously exploring technology on his own.

Schooling

• Secondary School Certificate (CBSE – 2020)
  DAV Public School, Muzaffarpur

• Senior Secondary Education (CBSE – 2022)
  DAV Public School, Muzaffarpur

During his school years, Ashutosh developed an interest in logical thinking, problem-solving, and computers. While the formal curriculum provided basics, most of his real learning came from experimenting online—watching tutorials, reading blogs, and testing ideas practically.

Graduation

• Bachelor of Computer Applications (BCA – Computer Science)
  Parul University, Vadodara (Expected 2025)

Choosing BCA was a strategic decision. Ashutosh wanted a degree that aligned directly with software development, application building, and real-world product creation. During his college years, he focused not just on theory but also on hands-on implementation—learning programming languages, frameworks, and deployment processes.

Entry Into Technology and Programming

Ashutosh’s journey into technology was driven more by practice than by classrooms. He began learning programming and development tools step by step, focusing on skills that could help him build real products.

Technical Skill Set

Over time, Ashutosh developed hands-on expertise in:

• Java – for logic building and backend concepts

• JavaScript – core language for web and app logic

• MERN Stack – MongoDB, Express.js, React.js, Node.js

• REST APIs – building and consuming APIs

• Firebase – authentication, database, and app services

• Play Store Deployment – app publishing, updates, and compliance

Rather than learning everything at once, he adopted a product-first approach: learn only what is needed to build the next feature. This practical mindset helped him progress faster than traditional learning paths.

Becoming a Content Creator

One of the most defining aspects of Ashutosh Shandilay’s journey is his long-standing presence as a YouTube content creator.

YouTube Journey

Ashutosh started creating content on YouTube in 2018, long before becoming a founder. Initially, his content focused on apps, reviews, digital tools, and practical tech insights. Over time, his consistency and understanding of audience needs helped him grow rapidly.

Today, he manages a YouTube channel with 350,000+ subscribers, making him a significant digital creator in the app and tech niche.

What Sets Him Apart as a Creator

• Focus on practical value, not hype

• Strong understanding of audience psychology

• Experience with analytics, retention, and engagement

• Ability to drive organic user growth

This creator background later became a massive advantage when he started launching his own products. Unlike many developers, Ashutosh already knew how users think, click, engage, and drop off.

Founding TBS EMPIRE

Ashutosh Shandilay is the Founder of TBS EMPIRE, a digital technology company focused on building reward-based applications and scalable digital platforms.

Vision Behind TBS EMPIRE

TBS EMPIRE was created with a clear idea:

Build digital products that are simple, engaging, transparent, and scalable.

Instead of chasing short-term hype, Ashutosh focused on building systems—reward logic, user flows, monetization models, and compliance-ready platforms.

Why Reward-Based Apps?

Reward-based platforms sit at the intersection of:

• User engagement

• Gamification

• Monetization

• Retention

Ashutosh identified this space as an opportunity where strong product design and ethical implementation could create long-term value.

TBS GAMES – The First Flagship App

The most notable product under TBS EMPIRE is TBS GAMES, the company’s first launched application.

Key Achievements

• 100K+ downloads on the Google Play Store

• 5K+ positive user reviews

• Strong engagement and retention metrics

These numbers were not achieved through paid ads alone, but through a combination of:

• Organic YouTube traffic

• App Store Optimization (ASO)

• Continuous updates and user feedback

Role of Ashutosh in TBS GAMES

Ashutosh led the product end-to-end:

• UI/UX design decisions

• Backend and reward logic integration

• Monetization strategy (ads, rewards, flows)

• Play Store deployment and updates

• User feedback analysis and improvements

This hands-on involvement allowed fast iteration and strong control over product quality.

Entrepreneurial Mindset

Ashutosh Shandilay represents a new-age entrepreneur mindset:

• Product-first thinking over vanity metrics

• Learning by building, not waiting for perfection

• Transparency in rewards and user communication

• Long-term brand building over shortcuts

He believes that trust is the biggest asset in digital products, especially in reward-based platforms.

Work Experience Overview

Founder – TBS EMPIRE (2025 – Present)

• Founded and scaled a product-based startup

• Designed and launched reward-based mobile apps

• Implemented retention and monetization strategies

• Managed Play Store optimization and compliance

• Handled user feedback and performance improvements

Content Creator – YouTube (2018 – Present)

• Built a channel with 350K+ subscribers

• Created app and product-focused content

• Helped brands and apps with visibility

• Developed expertise in growth and engagement

Strengths and Core Skills

Ashutosh’s strengths lie at the intersection of technology, product, and audience:

• Product development

• User engagement strategies

• Growth hacking through organic content

• Technical execution

• Analytical thinking

This rare combination allows him to understand both sides of a digital business—building and scaling.

Challenges and Learnings

Like every entrepreneur, Ashutosh’s journey includes challenges:

• Handling Play Store policy changes

• Managing user expectations in reward apps

• Scaling infrastructure responsibly

• Balancing content creation and product development

Each challenge contributed to sharper decision-making and stronger systems.

Future Vision

Ashutosh Shandilay envisions TBS EMPIRE as a multi-product digital company with:

• Multiple reward-based and utility apps

• Strong brand trust

• Scalable infrastructure

• Community-driven growth

He aims to continue building platforms that are compliant, transparent, and valuable to users—while inspiring others from small cities to build globally relevant products.

Conclusion

So, who is Ashutosh Shandilay?

He is a product-focused developer, a digital entrepreneur, a content creator, and the founder of TBS EMPIRE. His journey reflects what is possible when technical skills, consistency, and audience understanding come together.

From Muzaffarpur to building apps with over 100K users, Ashutosh’s story is still being written—but it already stands as a strong example of modern digital entrepreneurship in India.

This blog is intended to share the professional journey, experience, and vision of Ashutosh Shandilay.